A&R Profession in the Music Industry

Learn everything about A&R, along with the best in the industry!

Pre-registration for the 2025 edition of the innovative program about the A&R profession in the Music Industry. Discover how it works and what to do to enter the field responsible for discovering and developing artists within record labels, publishers, distributors, and other companies. Start now in EAD format and continue in May and June 2025 with live classes. Mondays and Wednesdays at 7 p.m.

WATCH THE VIDEO AND LEARN MORE

I WANT TO BE WITH THE BEST A&R PROFESSIONALS!

Do you know what Clive Davis, Berry Gordy, and Bryan Epstein have in common?

They all discovered great music icons and developed their careers.

But these legendary music executives belong to our romanticized imagination.

Nowadays, much closer to the real world in Brazil, the professional who takes care of discovering and managing the repertoire of artists within record labels and labels is the A&R professional (Artists & Repertoire).

Who is A&R in the Music Industry for?

MUSICIANS AND COMPOSERS
CULTURAL PRODUCERS
MUSIC MARKET EXECUTIVES
COMMUNICATION AND MARKETING PROFESSIONALS
COPYRIGHT MANAGERS
GENERAL STUDENTS

WHO WANT TO:

Be in contact with the best A&R professionals in Brazil;
Present their work as musicians to those who actually hire and develop artists within a record label;
Seek opportunities and expand their network within a vibrant area of the music market;
Increase their employability potential in the entertainment industry;
Learn everything about the A&R sector in one place, with the credibility of a school that has been in the market for over 10 years.

A&R WORKSHOP PROGRAM:

MODULE 1: THE A&R PROFESSION
The roles of A&R in record labels, publishers, and other music and entertainment companies.
MODULE 2: MARKET AND TRENDS
Training for those who want to pursue a career as A&R. Growing music genres in Brazil. Niche markets.
MODULE 3: THE ORIGIN AND MAIN A&R PROFESSIONALS IN BRAZIL AND THE WORLD
The emergence of the profession in the music industry, major A&R professionals over the decades worldwide, and references in Brazil.
MODULE 4: A&R: INTEGRATION WITH MARKETING, MUSIC BRANDING, ARTIST IDENTITY, AND PROMOTION
Case studies in the industry. How the integration with marketing and branding departments works within record labels and other organizations. What is the relationship with the music branding market?

An unprecedented partnership between Escola Música & Negócios, WePlay, and Instituto Gênesis of PUC-Rio.

I WANT TO BE WITH THE BEST A&R PROFESSIONALS!

WORKSHOP SCHEDULE AND METHODOLOGY

The workshop includes 15 sessions. Part of the program will consist of synchronous (live) classes, held in person and streamed via Zoom.
Recorded (asynchronous) classes will be available with supporting materials on Hotmart.
Course load: 30 hours/class.
Content available on the platform (videos, podcasts, and texts)
Platforms used: Hotmart and Zoom

You can continue looking for information about the A&R sector on your own or even try reaching out to professionals in the field. But you’ll find:

Little content
A lot of conflicting information
Questionable sources
Content with no practical validation
Lack of access to top A&R professionals

Or you can find everything you need in a course with:

The Música & Negócios quality seal, a school with over 10 years of experience
Professors who are also the top professionals in the country, with vast experience and in prominent positions in the market
Guaranteed access to the content you need to enter the A&R sector and seize opportunities.

I WANT TO BE WITH THE BEST A&R PROFESSIONALS!