Music & Audiovisual: Synchronization
ICAB, BRAVI, Gênesis da PUC-Rio and Música & Negócios School present:
Synchronization Business
An unprecedented partnership to present professional opportunities and business involving the Music and Audiovisual markets in Brazil.
Synchronization: from the creation to the licensing of Soundtracks and Catalogs in Audiovisual, negotiation of Copyrights, and opportunities in the Entertainment sector.
Learn the legal, executive, and commercial aspects of creating and contracting soundtracks in audiovisual, advertising, and other sectors.
COURSE OBJECTIVES
- Address legal, executive, artistic, and commercial aspects of Synchronization: from the creation to the licensing of Soundtracks in Audiovisual, Advertising, and other Entertainment sectors.
- Identify possible contract models for the application of music in audiovisual media.
- Provide an overview of the Audiovisual sector in Brazil, including funding opportunities, Ancine, the Audiovisual Sector Fund, and incentive mechanisms.
- Offer technical and commercial information to composers, cinema and audiovisual producers, music supervisors, and entrepreneurs to support their career and business decisions.
- Present innovations involving Artificial Intelligence and its impact (and how it all works).
- Market practices from major players such as Netflix, Amazon Prime, Globoplay, Disney, and others.
TARGET AUDIENCE
Professionals in Music, Cinema, Audiovisual, Law, Communication, and Technology, as well as students interested in pursuing a career in this field.
PROGRAM
Overview of the Audiovisual Industry in Brazil
Synchronization Market: Streaming, TV, Cinema, and Advertising
Copyright, Collective Societies, and Associations
Copyright, Clearance, and Contracts in Audiovisual
Music Supervision in Audiovisual
Audiovisual and Music Fairs and Conferences
Soundtrack Composition Process
Catalog Use in Synchronization
Executive Production and Synchronization
Record Labels and Music Publishers
Case Study: Audio Production Company
Sales Pitching and Client Mapping
Pricing and Monetization
Business Planning and Management
FORMAT EAD
- Access all course content on the platform, at your own pace.
- Access to recordings for 90 days after the last day of class.
- Attendance in the Online Classroom is recommended, but not mandatory.
- Certificate: for all who attend 75% of the classes on the platform (or live online) and complete the Quiz with 10 questions (at least 50% pass rate).
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Teachers
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Course Dates
New class coming soon!
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Workload
25 Hours/Class
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Format
DL (live) + Recorded Online
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