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Music & Audiovisual: Synchronization

ICAB, BRAVI, Gênesis da PUC-Rio and Música & Negócios School present:
Synchronization Business

An unprecedented partnership to present professional opportunities and business involving the Music and Audiovisual markets in Brazil.

Synchronization: from the creation to the licensing of Soundtracks and Catalogs in Audiovisual, negotiation of Copyrights, and opportunities in the Entertainment sector.

Learn the legal, executive, and commercial aspects of creating and contracting soundtracks in audiovisual, advertising, and other sectors.

COURSE OBJECTIVES

  • Address legal, executive, artistic, and commercial aspects of Synchronization: from the creation to the licensing of Soundtracks in Audiovisual, Advertising, and other Entertainment sectors.
  • Identify possible contract models for the application of music in audiovisual media.
  • Provide an overview of the Audiovisual sector in Brazil, including funding opportunities, Ancine, the Audiovisual Sector Fund, and incentive mechanisms.
  • Offer technical and commercial information to composers, cinema and audiovisual producers, music supervisors, and entrepreneurs to support their career and business decisions.
  • Present innovations involving Artificial Intelligence and its impact (and how it all works).
  • Market practices from major players such as Netflix, Amazon Prime, Globoplay, Disney, and others.

TARGET AUDIENCE

Professionals in Music, Cinema, Audiovisual, Law, Communication, and Technology, as well as students interested in pursuing a career in this field.

  • Overview of the Audiovisual Industry in Brazil

  • Synchronization Market: Streaming, TV, Cinema, and Advertising

  • Copyright, Collective Societies, and Associations

  • Copyright, Clearance, and Contracts in Audiovisual

  • Music Supervision in Audiovisual

  • Audiovisual and Music Fairs and Conferences

  • Soundtrack Composition Process

  • Catalog Use in Synchronization

  • Executive Production and Synchronization

  • Record Labels and Music Publishers

  • Case Study: Audio Production Company

  • Sales Pitching and Client Mapping

  • Pricing and Monetization

  • Business Planning and Management

FORMAT EAD

  • Access all course content on the platform, at your own pace.
  • Access to recordings for 90 days after the last day of class.
  • Attendance in the Online Classroom is recommended, but not mandatory.
  • Certificate: for all who attend 75% of the classes on the platform (or live online) and complete the Quiz with 10 questions (at least 50% pass rate).


  • Teachers
  • Course Dates
New class coming soon!

  • Workload
25 Hours/Class

  • Format
DL (live) + Recorded Online