Director of the School of Music and Business, he is a Brazilian music entrepreneur. He completed a master’s degree in Creative Entrepreneurship with a focus on the Music Industry at Goldsmiths University, London. He is currently pursuing a PhD at Queen Mary University. He created concert halls and festivals in Rio de Janeiro, and has produced more than 2,000 shows, fairs and awards. He has published two books: Diversity in the Music Industry in Brazil (Dialética) and Rio Cultura da Noite (Leya, with Marcus Wagner).