Based in Colombia, she has over 20 years of experience in the music industry. She has worked at BMG, Sony Music and EMI Music and is currently the founder and CEO of La Red Music Entertainment (@laredmusicent), where she has worked in marketing for major Hispanic-American artists such as Julieta Venegas, Romeo Santos and Sebastián Yatra, among others. She is also the founder and director of the first diploma in Music Business in Colombia, taught at the Javeriana University.