Professor at PUCRS, holding a PhD in Social Communication from PUCRS. He is a professor at the School of Communication, Arts, and Design (FAMECOS) at PUCRS, teaching courses related to music production, advertising audio, brand activation, and creative processes. He has won several awards and is the author of the book “Mitologia Musical: Estrelas, ídolos e celebridades vivos em eternidades possíveis” (Appris, 2017).