{"id":3546,"date":"2025-01-16T21:15:29","date_gmt":"2025-01-16T21:15:29","guid":{"rendered":"https:\/\/musicaenegocios.com\/curso\/ar-profession-in-the-music-industry\/"},"modified":"2025-03-02T01:23:17","modified_gmt":"2025-03-02T01:23:17","slug":"ar-profession-in-the-music-industry","status":"publish","type":"curso","link":"https:\/\/musicaenegocios.com\/en\/curso\/ar-profession-in-the-music-industry\/","title":{"rendered":"A&#038;R Profession in the Music Industry"},"content":{"rendered":"\n<p><strong>Learn everything about A&amp;R, along with the best in the industry!<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Pre-registration for the <strong>2025 edition<\/strong> of the innovative program about the <strong>A&amp;R profession in the Music Industry<\/strong>. Discover how it works and what to do to enter the field responsible for discovering and developing artists within record labels, publishers, distributors, and other companies. <strong>Start now in EAD format and continue in May and June 2025 with live classes. Mondays and Wednesdays at 7 p.m.<\/strong><\/p>\n\n\n\n<p><strong>WATCH THE VIDEO AND LEARN MORE<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O A&amp;R na Ind\u00fastria Fonogr\u00e1fica e no Entretenimento | Novo Workshop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PT16FNZQclM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/pay.hotmart.com\/F97545026K\">I WANT TO BE WITH THE BEST A&amp;R PROFESSIONALS!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Do you know what Clive Davis, Berry Gordy, and Bryan Epstein have in common?<\/strong><\/strong><\/h2>\n\n\n\n<p>They all discovered great music icons and developed their careers.<\/p>\n\n\n\n<p>But these legendary music executives belong to our romanticized imagination.<\/p>\n\n\n\n<p>Nowadays, much closer to the real world in Brazil, the professional who takes care of discovering and managing the repertoire of artists within record labels and labels is the A&amp;R professional (Artists &amp; Repertoire).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Who is A&amp;R in the Music Industry for?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list uk-list uk-list-bullet\">\n<li>MUSICIANS AND COMPOSERS<\/li>\n\n\n\n<li>CULTURAL PRODUCERS<\/li>\n\n\n\n<li>MUSIC MARKET EXECUTIVES<\/li>\n\n\n\n<li>COMMUNICATION AND MARKETING PROFESSIONALS<\/li>\n\n\n\n<li>COPYRIGHT MANAGERS<\/li>\n\n\n\n<li>GENERAL STUDENTS<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">WHO WANT TO:<\/h3>\n\n\n\n<ul class=\"wp-block-list uk-list uk-list-bullet\">\n<li>Be in <strong>contact with<\/strong> the best A&amp;R professionals in Brazil;<\/li>\n\n\n\n<li><strong>Present their work<\/strong> as musicians to those who actually hire and develop artists within a record label;<\/li>\n\n\n\n<li>Seek <strong>opportunities<\/strong> and <strong>expand their network<\/strong> within a vibrant area of the music market;<\/li>\n\n\n\n<li>Increase their employability potential in the entertainment industry;<\/li>\n\n\n\n<li>Learn <strong>everything about the A&amp;R<\/strong> sector in one place, with the credibility of a school that has been in the market for over 10 years.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5f72122c6e64e6782ee5a3fcf657a6fd\" style=\"color:#7a22cc\">A&amp;R WORKSHOP PROGRAM:<\/h2>\n\n\n\n<div class=\"wp-block-essential-blocks-feature-list  root-eb-feature-list-a5a57\"><div class=\"eb-parent-wrapper eb-parent-eb-feature-list-a5a57 \"><div class=\"eb-feature-list-a5a57 eb-feature-list-wrapper eb-icon-position-left eb-tablet-icon-position-left eb-mobile-icon-position-left eb-feature-list-left connector-style-1\"><ul class=\"eb-feature-list-items circle stacked\"><li class=\"eb-feature-list-item\" data-new-tab=\"false\" data-icon-type=\"icon\" data-icon=\"fas fa-check\" data-icon-color=\"\" data-link=\"\"><div class=\"eb-feature-list-icon-box\"><div class=\"eb-feature-list-icon-inner\"><span class=\"eb-feature-list-icon\" style=\"color:\"><i icon=\"fas fa-check\" class=\"fas fa-check \"><\/i><\/span><\/div><\/div><div class=\"eb-feature-list-content-box\"><h3 class=\"eb-feature-list-title\">MODULE 1: THE A&amp;R PROFESSION<\/h3><p class=\"eb-feature-list-content\">The roles of A&amp;R in record labels, publishers, and other music and entertainment companies.<\/p><\/div><\/li><li class=\"eb-feature-list-item\" data-new-tab=\"false\" data-icon-type=\"icon\" data-icon=\"fas fa-check\" data-icon-color=\"\" data-link=\"\"><div class=\"eb-feature-list-icon-box\"><div class=\"eb-feature-list-icon-inner\"><span class=\"eb-feature-list-icon\" style=\"color:\"><i icon=\"fas fa-check\" class=\"fas fa-check \"><\/i><\/span><\/div><\/div><div class=\"eb-feature-list-content-box\"><h3 class=\"eb-feature-list-title\">MODULE 2: MARKET AND TRENDS<\/h3><p class=\"eb-feature-list-content\">Training for those who want to pursue a career as A&amp;R. Growing music genres in Brazil. Niche markets.<\/p><\/div><\/li><li class=\"eb-feature-list-item\" data-new-tab=\"false\" data-icon-type=\"icon\" data-icon=\"fas fa-check\" data-icon-color=\"\" data-link=\"\"><div class=\"eb-feature-list-icon-box\"><div class=\"eb-feature-list-icon-inner\"><span class=\"eb-feature-list-icon\" style=\"color:\"><i icon=\"fas fa-check\" class=\"fas fa-check \"><\/i><\/span><\/div><\/div><div class=\"eb-feature-list-content-box\"><h3 class=\"eb-feature-list-title\">MODULE 3: THE ORIGIN AND MAIN A&amp;R PROFESSIONALS IN BRAZIL AND THE WORLD<\/h3><p class=\"eb-feature-list-content\">The emergence of the profession in the music industry, major A&amp;R professionals over the decades worldwide, and references in Brazil.<\/p><\/div><\/li><li class=\"eb-feature-list-item\" data-new-tab=\"false\" data-icon-type=\"icon\" data-icon=\"fas fa-check\" data-icon-color=\"\" data-link=\"\"><div class=\"eb-feature-list-icon-box\"><div class=\"eb-feature-list-icon-inner\"><span class=\"eb-feature-list-icon\" style=\"color:\"><i icon=\"fas fa-check\" class=\"fas fa-check \"><\/i><\/span><\/div><\/div><div class=\"eb-feature-list-content-box\"><h3 class=\"eb-feature-list-title\">MODULE 4: A&amp;R: INTEGRATION WITH MARKETING, MUSIC BRANDING, ARTIST IDENTITY, AND PROMOTION<\/h3><p class=\"eb-feature-list-content\">Case studies in the industry. How the integration with marketing and branding departments works within record labels and other organizations. What is the relationship with the music branding market?<\/p><\/div><\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">An unprecedented partnership between Escola M\u00fasica &amp; Neg\u00f3cios, WePlay, and Instituto G\u00eanesis of PUC-Rio.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/pay.hotmart.com\/F97545026K\">I WANT TO BE WITH THE BEST A&amp;R PROFESSIONALS!<\/a><\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>WORKSHOP SCHEDULE AND METHODOLOGY<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list uk-list uk-list-bullet\">\n<li>The workshop includes 15 sessions. Part of the program will consist of synchronous (live) classes, held in person and streamed via Zoom.<\/li>\n\n\n\n<li>Recorded (asynchronous) classes will be available with supporting materials on Hotmart.<\/li>\n\n\n\n<li><strong>Course load:<\/strong>\u00a030 hours\/class.<\/li>\n\n\n\n<li><strong>Content available on the platform<\/strong>\u00a0(videos, podcasts, and texts)<\/li>\n\n\n\n<li><strong>Platforms used:<\/strong>\u00a0Hotmart and Zoom<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">You can continue looking for information about the A&amp;R sector on your own or even try reaching out to professionals in the field. But you&#8217;ll find:<\/h3>\n\n\n\n<ul class=\"wp-block-list uk-list uk-list-bullet\">\n<li>Little content<\/li>\n\n\n\n<li>A lot of conflicting information<\/li>\n\n\n\n<li>Questionable sources<\/li>\n\n\n\n<li>Content with no practical validation<\/li>\n\n\n\n<li>Lack of access to top A&amp;R professionals<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Or you can find everything you need in a course with:<\/h3>\n\n\n\n<ul class=\"wp-block-list uk-list uk-list-bullet\">\n<li>The\u00a0<strong>M\u00fasica &amp; Neg\u00f3cios<\/strong>\u00a0quality seal, a school with over 10 years of experience<\/li>\n\n\n\n<li>Professors who are also the top professionals in the country, with vast experience and in prominent positions in the market<\/li>\n\n\n\n<li>Guaranteed access to the content you need to enter the A&amp;R sector and seize opportunities.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/pay.hotmart.com\/F97545026K\">I WANT TO BE WITH THE BEST A&amp;R PROFESSIONALS!<\/a><\/div>\n<\/div>\n\n\n\n\n\n<p><\/p>\n","protected":false},"featured_media":3547,"parent":0,"template":"","meta":{"_acf_changed":true,"_eb_attr":""},"professor":[902,912,979,981,983,930,985,923,987,989,920,993,995,997,999],"tipo":[862],"topico":[1001],"class_list":["post-3546","curso","type-curso","status-publish","has-post-thumbnail","hentry","professor-bernardo-pauleira-en","professor-chico-ribeiro-en","professor-daniel-doria-mansur-en","professor-fernando-lobo-en","professor-gabriel-miranda-en","professor-joao-augusto-en","professor-joao-marcello-boscoli-en","professor-jullie-steffanine-en","professor-leandro-ribeiro-en","professor-miguel-toscano-en","professor-paulo-junqueiro-en","professor-rafael-freire-en","professor-raissa-fumagalli-en","professor-roberto-menescal-en","professor-ticiano-paludo-en","tipo-ar-en","topico-ecad-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/curso\/3546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/curso"}],"about":[{"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/types\/curso"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/media\/3547"}],"wp:attachment":[{"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/media?parent=3546"}],"wp:term":[{"taxonomy":"professor","embeddable":true,"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/professor?post=3546"},{"taxonomy":"tipo","embeddable":true,"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/tipo?post=3546"},{"taxonomy":"topico","embeddable":true,"href":"https:\/\/musicaenegocios.com\/en\/wp-json\/wp\/v2\/topico?post=3546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}